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Introduction

This introduction will give you a brief overview of what Linkster tracking is and how it works. To get a complete understanding of Linkster tracking, it is recommended to read through the whole guide.

With Linkster you will have the ability to track touchpoints and conversion conveyed via influencer. This is done by using tracking links that you have to assign to influencer collaboration or campaigns.

Linkster splits its tracking into two areas: User tracking and conversion tracking.

User tracking​

Linkster uses a first-party tracking strategy to track users.

This is done by assigning an uniq ID to every user that comes through a Linkster link and passing it to your site/web store. This ID is called EMID.

To better understand this concept, here is what’s happening when a user clicks on a Linkster link:

For this example, we have a Linkster link that directs to https://shop.example.com.

  1. A user sees a Linkster link on social media and clicks on it.
  2. The user gets redirected to Linkster
  3. Linkster takes the target URL and appends the EMID
  4. Linkster tells the user’s browser to navigate to the final target URL
  5. User lands on https://shop.example.com?emid=XXX
  6. User makes a purchase.
  7. You are sending us a conversion tracking request containing the EMID.
  8. Linkster attributes the conversion to the influencer of the clicked Linkster link.

It is extremely important to store and save this EMID parameter from the browser’s address bar right after the user has landed on your site/web store, so that it can later be appended to a tracking request, as it will be gone from the address bar after the user starts navigating through your site/online store.

Fortunately, our user tracking container script takes care of that, so you don’t have to.

Conversion tracking​

The basic idea is to send an HTTP tracking request to Linkster after a user triggered an action you would like to track.

How, where and when this HTTP request is sent is totally up to you. This offers maximum flexibility and makes Linkster Tracking independent of specific programming languages, frameworks, or libraries.

User actions can be sales made in your online store, newsletter sign-ups, account registrations or event bookings for example.

Tracking methods​

Linkster offers two methods to track user actions:

  1. Lead conversion tracking, used to track simple user actions like newsletter sign-ups or account registrations.

  2. Sale conversion tracking, used to track sales made in your online store.

You can read more about on how to choose the right tracking method here.