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Overview

26: Navigation - Campaigns26: Navigation - Campaigns

There are two types of campaigns.

Tracking Campaigns​

Tracking Campaigns are the standard campaigns that run for a limited duration and are most useful to track monthly campaigns or specific drops. The focus of the tracking campaign is the influencer. With this type of campaign, there are only fixed and variable costs to consider but it is not possible, to individually analyze several posts of one influencer within one campaign.

Cooperation Campaigns​

Cooperation Campaigns allow you to plan, set up and analyze multiple postings (cooperations) for an influencer in one campaign easily and efficiently. They also allow for a lot of important and relevant data to be stored per cooperation (e.g. who is in charge, which product line is featured, ...). This way they can effectively supersede your planning spreadsheets and provide a more efficient and easy way to work with influencers at scale. Cooperation Campaigns are available from the Scale Package on.

It is also possible to use both campaign types for different purposes.

On the Campaigns Main Page you will find an overview of all your completed, planned and active campaigns.

27: Campaigns - Overview27: Campaigns - Overview

The different colours of the campaigns indicate the status of the campaign:

  • Blue = Active Campaign
  • Yellow = Drafted Campaign
  • Green = Expired Campaign (Successfully Completed)
  • Red = Cancelled Campaign